Consistency is key when it comes to social media branding. You want to make sure your audience is actively engaged and your brand as a real estate agent accurately depicts your knowledge and expertise. So where to begin? According to Return On Now, there are several key areas to focus on:
- Imagery: Social media and real estate are very visual, so having top-notch photography is a must. Return On Now recommends skipping the stock photos and shooting your own photos to stay unique. Feel free to post the same images across all of your social media channels – doing so will help followers recognize your content even on different platforms.
- Personal Branding: Using the same professional headshot or logo as your profile photo will help followers identify you across social media platforms. Using the same graphics, colors and design elements will also give your marketing campaign visual consistency.
- Integrating Channels: If you have social media accounts across multiple platforms, make sure you are actively cross-promoting and posting on all of the channels. For example, let your Twitter followers know you are also on Facebook and Instagram – they likely will give your other accounts a follow! You will also appear as an authority in your market if you are active across platforms.