The internet can be a wonderful place, but it can get dark pretty fast. This is why you should know how to handle yourself online. There are upset customers who need customer service or answers to their questions. And then there are trolls. No, not the little angry people...

Spruce up your social media

Social media can be a great tool to generate more leads. Check out this video that talks about the top three things you can do to step up your social media game. For more ideas, visit the Social Media page on CB Exchange. Visit Desk/NRT Gateway > CB Exchange.
Have you heard about Tiger Pistol for creating super-targeted, boosted and effective listing ads on Facebook and Instagram? Officially called “Advertising Made Simple with Tiger Pistol,” it’s not only simple, it provides incredible results! Read success stories from agents who’ve tried Tiger Pistol: Brian Fosnot, Peters Township – Brian’s listing...
Re-using content on social media is not a death sentence for your profiles. You can take your previously used content and refresh it to use again. You can turn quotes or positive reviews into images or re-word tweets about media coverage to make it new again. Don’t feel stuck because...
You already know that Facebook is an excellent way to communicate with your sphere of influence, but it can be a challenge to increase your audience and stand out from the competition (not to mention the cute cat videos). Click here to read 10 useful and actionable tips for...

Social Media Concierge

The Social Media Concierge will help you spend less time and get stronger results. It's still being developed, but coming your way in 2019!
Choose what your social media pages will wear for Halloween from four new holiday images available here, along with a short trick-or-treat video. The social media team has scheduled the video to appear on your company social media accounts early on October 31. You can also find the Halloween...
You can skip this page in 5, 4, 3... but you WON'T because you'd miss out on great insights into how to leverage YouTube TrueView to run efficient and affordable online video advertising. See, we know how to advertise! YouTube TrueView simply put, is an extremely affordable and effective way to get your...
Looking to learn what makes effective search, social and video advertising? Coldwell Banker's national media agency has created an overview offering media best practices, specs for different ad formats and definitions for common terms. If you're looking to run a paid advertising campaign on search (Google or Bing), social...

Holiday house bugs

No, we’re not talking about the kind that require an exterminator. The Coldwell Banker bug – the little house logo with CB in it – is available in three seasonal options for the fourth quarter for your use on social media. They're the perfect size for your profile image,...