Re-using content on social media is not a death sentence for your profiles. You can take your previously used content and refresh it to use again. You can turn quotes or positive reviews into images or re-word tweets about media coverage to make it new again. Don’t feel stuck because...
You already know that Facebook is an excellent way to communicate with your sphere of influence, but it can be a challenge to increase your audience and stand out from the competition (not to mention the cute cat videos). Click here to read 10 useful and actionable tips for...
You can skip this page in 5, 4, 3... but you WON'T because you'd miss out on great insights into how to leverage YouTube TrueView to run efficient and affordable online video advertising. See, we know how to advertise! YouTube TrueView simply put, is an extremely affordable and effective way to get your...
Choose what your social media pages will wear for Halloween from four new holiday images available here, along with a short trick-or-treat video. The social media team has scheduled the video to appear on your company social media accounts early on October 31. You can also find the Halloween...

Social Media Concierge

The Social Media Concierge will help you spend less time and get stronger results. It's still being developed, but coming your way in 2019!
You can skip this page in 5, 4, 3... but you WON'T because you'd miss out on great insights into how to leverage YouTube TrueView to run efficient and affordable online video advertising. See, we know how to advertise! YouTube TrueView simply put, is an extremely affordable and effective way to get your...
Looking to learn what makes effective search, social and video advertising? Coldwell Banker's national media agency has created an overview offering media best practices, specs for different ad formats and definitions for common terms. If you're looking to run a paid advertising campaign on search (Google or Bing), social...

Holiday house bugs

No, we’re not talking about the kind that require an exterminator. The Coldwell Banker bug – the little house logo with CB in it – is available in three seasonal options for the fourth quarter for your use on social media. They're the perfect size for your profile image,...
Most agents know that advertising on Facebook and Instagram is an excellent way to find the right people, capture their attention and get results. But what's the best way to do it? Click here to view a presentation offering creative best practices, content specs/sizing, ad examples and much more....
Advertising on social media is a very inexpensive and effective way to promote yourself and your business, but it's important that you understand the rules. Click here to review Facebook's ad policies that are relevant to real estate, an easy-to-understand guide that tells you: How to ensure your ad...