We are excited to share the very first sneak peek of the Coldwell Banker 2020 campaign, affectionately named “Guiding You Home”. In case you haven’t heard, this is hands down the biggest production we have ever conducted with 4 days on set, 10 locations, 50+ actors AND the most iconic song about home (to be revealed soon!).
The new commercial proudly highlights our heritage and how we have been guiding people home for 114 years. This will also be first time consumers see the Coldwell Banker North Star logo. And a huge production deserves an even bigger media plan to support brand awareness and lead generation. Like the commercial, we are confident this is our strongest advertising strategy we’ve ever had.
Click here to access the media plan and campaign timeline which kicks off on March 10. Look for additional communications coming soon for local activation ideas including a personalized version of the ad and our Facebook Watch party.