Drive your sales using social selling on social media platforms like Facebook and Instagram! This marketing concept helps bring attention to your listings – and can assist with building better client relationships. Here are some tips on how to incorporate social selling into your 2020 social media plan: As a Coldwell Banker...
A new year is upon us and it's the perfect time to make a fresh start on social media strategy for your real estate business. So, start strategizing in this first year of the new decade, and bring in awesome ideas to enhance your fans' social media experience. Share great...
Instagram TV allows you to share videos longer than 60 seconds on Instagram and can be a great way for you to promote your business. According to Social Media Today, it is speculated that Instagram will be dedicating more resources and screen space to IGTV in 2020, so now...
Good news! HomeSpotter Boost, which automatically creates targeted advertising for your listings on social media and the web is now offering the following new features: Subscribe and save You can now save additional time and money on ads that you run automatically with Boost. Every time you list, sell, schedule an...
There are hundreds of trends predicted to impact social media marketing in 2020, but we want to share those that may impact your real estate business most. Check out these trends and how you can use them to your advantage. Instagram will remove likes Surprisingly, many influencers are not upset that...
Don't miss the chance to reach out to your social media sphere during the remaining holidays for 2019 with holiday greeting videos and images. Visit your local intranet and search "Social Media Holidays" or click here (link will expire November 28, 2019). Simply click on the image or video you like...
Your Instagram stories can drive traffic to your website and help you create connections and get more leads! If you have 10K+ followers on Instagram, you can use their Swipe Up feature, which allows you to add a direct link back to your website that Stories viewers can access...

Holiday house bugs are here!

No, we’re not talking about the kind that require an exterminator. The Coldwell Banker bug – the little house logo with CB in it – is available in three seasonal options for the fourth quarter for your use on social media. They're the perfect size for your profile image,...
Coldwell Banker’s mission is to empower you to #LeaveYourMark. What better way to do that than with our new branded profile frame? Click here to update your profile picture today. On a mobile device, click on your profile picture > click Add Frame > search Coldwell Banker North Star. To...
Earlier this year, Facebook announced changes to “all ads that offer housing, employment and credit opportunities” in order to help protect people on Facebook from unlawful discrimination. These ads are now called the Special Ad Category. Information is still coming out about the changes, but don’t worry – we’ll...