Luxury lifestyle categories enhanced

The luxury lifestyle is more visible than ever. Agents who wish to find success in luxury real estate sales must understand the kind of experiences their clients expect, the level of service they demand and what they truly value. That’s why Coldwell Banker Global Luxury has enhanced its lifestyle categories on with key search words that will allow for easier lifestyle search that meet your listing criteria.

When made its debut, there were nine lifestyle categories: Resort, Golf, Waterfront, Wine Country, Equestrian, Coastal, Mountain and Ski Resort. But we found that sometimes things showed up in the wrong place, for example, some properties that were flagged with the word ‘ski’ were showing up in ‘coastal’ or ‘waterfront’ lifestyles, which should now be corrected. We’ve also added two new categories: Urban and Historic Home, which will create an opportunity for metropolitan homes and historic homes to be highlighted in a more meaningful (and user friendly) way.

For more details, visit CB Exchange through the NRT Gateway and search for Luxury Lifestyle.