I am very excited to announce that we are now officially Coldwell Banker Realty in Minnesota! You’ve probably seen all the news coverage and heard the buzz that’s been building ever since the brand unveiled its new North Star logo last year at Gen Blue and Ryan Gorman announced our new name in December. I am thrilled that we are now able to bring this excitement and new identity here to our local market.
I strongly believe that this is a very smart and strategic move that will show the industry and consumers that we are the most powerful and established real estate company, not just locally, but across the nation. Rather than being part of a network of 28 different companies doing business under 12 names, we are now able to truly showcase the power, strength and market leadership of one Coldwell Banker.
I can’t wait to see those beautiful new yard signs, office signs, business cards and more as we make the transition locally. But, as you can imagine, this is a rather large undertaking that will take place over time. Please be patient as our facilities and marketing teams work as quickly as they can to rebrand everything.
Because I’m sure everyone has a lot of questions, we have explained all of the details in this FAQ. If you have any additional questions, click here to email our rebranding team. We will provide regular company-specific updates on the rebranding in CB Briefs, so please make sure to read it each week.
We have accomplished so much in the past year, and I want to thank every agent and employee for your hard work and dedication. Together, as one united national company, we are unstoppable!
Matt Baker, President, Minnesota and Western Wisconsin