Looking to learn what makes effective search, social and video advertising? Coldwell Banker's national media agency has created an overview offering media best practices, specs for different ad formats and definitions for common terms. If you're looking to run a paid advertising campaign on search (Google or Bing), social...
Coldwell Banker’s Instagram stickers are a great way to make your property photos more interesting, fun and memorable. We’ve launched a variety of these animated images with text that includes For Sale, Sold, Coming Soon, Open House, Just Listed, Just Sold, #CBProud, #CBAwesomeness and Homes for Dogs. These easy-to-apply...
Are you ready to create better, more effective Facebook ads? Then we have some great news! You can now add the Facebook Pixel to your InTouch website, enabling you to track visitors to your website, build a Facebook audience and gain insights into how people are using your website,...
Looking for a way to keep in touch with your social sphere all throughout the year? Use the Coldwell Banker Northstar social media holiday images that are available on your intranets. Find everything from St. Patrick's Day to New Homeowner's Day. Simply download and schedule on your favorite social...

Need some video tips?

Online video consumption is expanding so rapidly that, according to Cisco, online videos will account for more than 80 percent of all consumer internet traffic by 2020. Here’s a comprehensive guide to how you can create engaging videos for your social media channels with minimal time and budget. Click here for...
Would you like to have your listing appear on Coldwell Banker's Instagram for greater social media exposure? Submit your listings for consideration! Send submissions to CBsocialmedia@cbhomeoffice.com. Here’s what needs to be included: A link to the listing from coldwellbanker.com, coldwellbankerluxury.com or coldwellbankerinternational.com A link to download high-res images of...
Most agents know that advertising on Facebook and Instagram is an excellent way to find the right people, capture their attention and get results. But what's the best way to do it? Click here to view a presentation offering creative best practices, content specs/sizing, ad examples and much more....

Spruce up your social media

Social media can be a great tool to generate more leads. Check out this video that talks about the top three things you can do to step up your social media game. For more ideas, visit the Social Media page on CB Exchange. Visit Desk/NRT Gateway > CB Exchange.
You no longer need to be a designer to create stunning visuals and videos, nor do you need a powerful computer or expensive equipment. All you need is your phone/computer and a great app or two. Canva is probably the most user-friendly and dynamic website and app for creating...
No, we're not talking about the kind that require an exterminator. The Coldwell Banker bug - the little house logo with CB in it - is available in four different seasonal options for your use on social media. Show off your pride in a fun and festive way, all...