Online video consumption is expanding so rapidly that, according to Cisco, online videos will account for more than 80 percent of all consumer internet traffic by 2020. Here’s a comprehensive guide to how you can create engaging videos for your social media channels with minimal time and budget. Click here for...
For many people, messaging apps are replacing text messaging and some external social media sharing because they are seen as being more private. They are also the way many clients want to communicate with you. So here is a breakdown of the two most used messenger apps: WhatsApp...
It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads.  Click here for more details.  
Re-using content on social media is not a death sentence for your profiles. You can take your previously used content and refresh it to use again. You can turn quotes or positive reviews into images or re-word tweets about media coverage to make it new again. Don’t feel stuck...
No, we're not talking about the kind that require an exterminator. The Coldwell Banker bug - the little house logo with CB in it - is available in four different seasonal options for your use on social media. Show off your pride in a fun and festive way, all...
Do you love Coldwell Banker's "Old Dog, New Dog" ad as much as we do? You can download 17 images from the new TV ad to use on your social media. Just visit CB Exchange through the NRT Gateway and search "image gallery." While you're there, check out the...
Instagram can be a great way to showcase listings and show off your personality and business through images and video. You can even personalize your account with themes and stories. Make sure you’re utilizing it in the best way for your business by following some of these basic tips...
If you're not already using Twitter, it's an invaluable resource for expanding your marketing efforts. This free social media platform lets you listen to and engage with potential customers. Whether you're new to Twitter or already using it but want to learn more, check out these practical Twitter tips.   
Facebook is an excellent way to communicate with your sphere of influence and increase your audience. But there’s also a lot of competition for likes. There are several ways that you can increase your audience and get more likes. Check them out and then try one or two. Click...
Need to learn about the best ways to use your marketing dollars online? Take a look at this video presentation from Lindsay Listanski at Gen Blue which covers Facebook, Instagram and YouTube advertising.