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Production Power

Have you seen the North Star? Coldwell Banker began its North Star rebranding journey in test markets this summer. Selected offices are trying out the new North Star office signage, yard signs and riders, and directional signs. Agents are testing the new business cards, postcards, folders and other fun...
Want to promote your listings to more buyers online? The Coldwell Banker Social Ad Engine, a platform that creates local social ads, is designed to support agents like you. In less than five minutes, you can launch a campaign to target potential buyers that might be difficult to reach outside...
The recently released 2018 stats videos are now available in bite-sized snippets to make them even easier to share on social media. We are front-runners! We are leaders! We are everywhere! Let’s shout it from the rooftops. • We are front-runners • We are luxury leaders • We are everywhere
This Month at Product (TMAP) for Agents is in full swing and ready to give you more sneak peeks behind the scenes at The Product Studio. With this webinar series you’ll learn about new products and innovative happenings, see recent feature enhancements and even get a glimpse of some...
ColdwellBankerLuxury.com provides ways for agents to market high-end listings including a powerful back-end networking and marketing system that provides the kind of connections that Luxury Property Specialists need and that high-end clients desire. With this new platform, Coldwell Banker Global Luxury Property Specialists will have access to network with top luxury...

Hoops is a slam dunk

Last year, our "Hoops" campaign was a slam dunk! So, we're bringing it back this year for the Men's College Basketball Tournament. The campaign will be visible via both, digital streaming and on national television. Looking for ways to bring "Hoops" to your local market? Check out this video!
You can now promote your listings on Facebook and Instagram in just minutes, thanks to an easy-to-use program called Advertising Made Simple. For each listing, this powerful tool automatically creates Facebook and Instagram campaigns that you can publish through a platform built specifically for agents like you. These campaigns are...
Colin Jost, co-host of Saturday Night Live's "Weekend Update" will be joining you at Gen Blue! A New York native and Harvard grad, Jost has been a writer for SNL for 14 years, and has won countless awards, including four Writers Guild Awards, a Peabody Award and multiple Emmy nominations....
InSight, the online report that tracks views or click-throughs your listing receives on real estate websites, now has a new default that automatically combines all traffic into one number and lists the websites that contribute to it. If you want traffic broken out by sites, you can change the...

Introducing The Studio

Have you heard the buzz? The Studio is the nation's biggest, boldest and best real estate marketing agency. And we work for you. We do more for you, so you can do more for yourself, your business and your clients. And we're just getting started. Check out our site...