For many people, messaging apps are replacing text messaging and some external social media sharing because they are seen as being more private. They are also the way many clients want to communicate with you. So here is a breakdown of the two most used messenger apps: WhatsApp...
The internet can be a wonderful place, but it can get dark pretty fast. This is why you should know how to handle yourself online. There are upset customers who need customer service or answers to their questions. And then there are trolls. No, not the little angry people...
Social Ad Engine will automatically create Facebook and Instagram campaigns for each listing, using Facebook’s industry-leading algorithms to put them in front of interested home buyers in your area. This powerful new resource, announced by Realogy during this year’s Gen Blue, was specifically designed to help agents like you...
Most agents know that advertising on Facebook and Instagram is an excellent way to find the right people, capture their attention and get results. But what's the best way to do it? Click here to view a presentation offering creative best practices, content specs/sizing, ad examples and much more....

Social Media Concierge

The Social Media Concierge will help you spend less time and get stronger results. It's still being developed, but coming your way in 2019!
In real estate, social media can be a great platform for extending the reach of your marketing and networking. Bear in mind, however, that your online identity reflects upon your professional reputation – so please think before you post. Here are a few social media best practices: Keep personal...
Advertising on social media is a very inexpensive and effective way to promote yourself and your business, but it's important that you understand the rules. Click here to review Facebook's ad policies that are relevant to real estate, an easy-to-understand guide that tells you: How to ensure your ad...
Re-using content on social media is not a death sentence for your profiles. You can take your previously used content and refresh it to use again. You can turn quotes or positive reviews into images or re-word tweets about media coverage to make it new again. Don’t feel stuck...
Social media is a great way to get exposure. It's also ever evolving and we must change with it to make the biggest impact. That's why we'll be combining our Greater Washington DC and Baltimore Facebook pages and Twitter profiles to showcase the force of one Coldwell Banker in...

Should I post this?

Whether you use social media for personal life or business, it is important to be smart in the way you post and engage online. Keep in mind that every time you post or comment on social media, you are representing yourself as a person and real estate agent. Using...