As you may have heard, we went public with some exciting news last week – the beta launch of a pre-MLS listing tool called Exclusive Look! This agent-to-agent marketing tool allows you to easily share coming soon listings with other agents in our network even before they appear on MLS and other public sites. Exclusive Look also allows you to promote your buyer and seller wants and needs within our network to help your clients find properties that match what they’re looking for.
In June, we launched the pilot phase of Exclusive Look in 10 of our offices in Greater Boston. Agents who are using the tool are impressed with the early development of the program, which will launch nationally to all of our offices by the end of 2019. Once fully tested, we look forward to making it available to all affiliated agents across the country in 2020.
We developed Exclusive Look to ensure all of you are the first to know about our listings – in order to maintain our crucial market intelligence advantage. Stay tuned for more details soon!