There are hundreds of trends predicted to impact social media marketing in 2020, but we want to share those that may impact your real estate business most. Check out these trends and how you can use them to your advantage.

Instagram will remove likes

Surprisingly, many influencers are not upset that Instagram may be removing the like count and you shouldn’t be either. Your images and videos will still get the same amount of views, just not the vanity metric – a number created by the likes.

Video continues to grow.

72% of customers prefer learning about a product/service through video. By 2022, it is predicted that 82% of all consumer internet traffic will come from online videos. So, start sharing your property videos on social media natively or via YouTube. When you create other videos, keep them short and interesting. Then share on Facebook, Instagram and other social media channels.

Social customer care will increase

63% of customers expect businesses to offer support on social media and 35% of customers prefer to receive support on social**, so make sure you’re responding to all comments, reviews and messages promptly. Whether comments are positive or negative, a response shows you will be responsive as their agent.

Messaging apps will continue to grow

WhatsApp, Snapchat and Messenger are the most popular messaging apps your clients are probably already using. How can you reach people here? Try running a Facebook Messenger ad.

Authenticity continues to be key for big brands and small businesses

With the rise of influencer marketing and user-generated content creation platforms like TikTok or Snapchat, consumers are savvy and can spot inauthentic content easily. So have some fun and share videos/photos that showcase your personality and interests integrated into your business.

Source: * Social Media Today, **ValueWalk