Coldwell Banker is bringing its heartwarming HOOPS commercial back during this year’s Men’s College Basketball Tournament in March. It’s the story of a young boy who’s sad about moving to a new home until an understanding real estate agent points out how installing a basketball hoop on the garage above the driveway can help make friends quickly. Last year, the “Hoops” campaign earned:

  • 38 million media impressions
  • 31 million social impressions
  • 4 million organic social engagements

To watch the :30 version of “Hoops,” click here. You can catch “Hoops” via digital streaming on for the first and second rounds of the tournament and then live on CBS for the Sweet 16, Final Four and National Championship games.

This is an awesome time to leverage your customized ad. Check out the many assets on CB Exchange (access through DESK) including images, posters and other local activation ideas for your use.

For more information and an overview of the campaign, click here.