In real estate, social media can be a great platform for extending the reach of your marketing and networking. Bear in mind, however, that your online identity reflects upon your professional reputation – so please think before you post. Here are a few social media best practices: Keep personal...
Each social network can be used to benefit a business or relationship. While looking at what type of account you should have, you want to know what your goals are in using social media as well as who your audience is. There are networks that are best for connecting...

Should I post this?

Whether you use social media for personal life or business, it is important to be smart in the way you post and engage online. Keep in mind that every time you post or comment on social media, you are representing yourself as a person and real estate agent. Using...
Every day, members access LinkedIn to read the latest industry news, participate in group discussions, share their expertise and connect with other professionals. Click here to view a simple guide to building a profile that will quickly tell an impactful, professional story about you, and how to use LinkedIn...
Don't miss the chance to reach out to your social media sphere during the remaining holidays for 2019 with holiday greeting videos and images. Visit your local intranet and search "Social Media Holidays" or click here (link will expire November 28, 2019). Simply click on the image or video you like...
You already know that Facebook is an excellent way to communicate with your sphere of influence, but it can be a challenge to increase your audience and stand out from the competition (not to mention the cute cat videos). Click here to read 10 useful and actionable tips for...
Throughout Coldwell Banker history, we have seen the unexpected change our business, our mindset and our homes. The unexpected has come, once again, changing everything and everyone around us. In this time of change, Coldwell Banker and our tens of thousands of...
Facebook’s 200+ million active U.S. users makes it one of the best sources of new real estate leads. Because 90% of Facebook’s users use mobile devices – and more than half only access it via mobile – agents need a mobile-friendly Facebook lead generation strategy. According to Market Leader, Facebook...
Did you know you can earn extra commissions just by helping recruit agents to NRT through the NRT Referral Rewards program? Now we make it even easier with a set of beautiful images social media images you can use for prospecting. Let them know that affiliating with Coldwell Banker...
Advertising on social media is a very inexpensive and effective way to promote yourself and your business, but it's important that you understand the rules. Click here to review Facebook's ad policies that are relevant to real estate, an easy-to-understand guide that tells you: How to ensure your ad...