Have you seen the North Star? Coldwell Banker began its North Star rebranding journey in test markets this summer. Selected offices are trying out the new North Star office signage, yard signs and riders, and directional signs. Agents are testing the new business cards, postcards, folders and other fun branded items.

Test market offices displaying the new identity include:

  • Coldwell Banker Residential Brokerage, Madison, NJ
  • Coldwell Banker Residential Brokerage, Washington, DC
  • Coldwell Banker Real Estate Group, Plainfield, IL
  • Coldwell Banker Caine, Greenville, SC

These companies will use the new logo and collect feedback from agents, home buyers and sellers. Coldwell Banker will also conduct market research to test the new look with the public. Based on the results, the materials will be refined to create a final visual identity that best represents the Coldwell Banker brand. The result of these tests will be shared at the Coldwell Banker Leadership Summit in September, where attendees will see the new branding’s final look!