You can skip this page in 5, 4, 3… but you WON’T because you’d miss out on great insights into how to leverage YouTube TrueView to run efficient and affordable online video advertising. See, we know how to advertise!
YouTube TrueView simply put, is an extremely affordable and effective way to get your name out there to win new business. It is a no brainer for anyone who believes in the power of video (which should be everyone by now!)
Watch this two-minute video from Google about TrueView (spoiler alert: look out for the puppies).
Here are the Cliffs Notes:
TV Advertising vs. YouTube TrueView
A commercial has always been one of the most effective ways to get the word out about a business, but with the creation of DVR, the intimidation of buying a TV ad, or lack of budget, the simple solution is to run that same ad online. Enter YouTube TrueView, one of the premier online video advertising platforms.
What are the main benefits of YouTube TrueView?
- Not only will you be able to track who is watching is much more efficiently but it will be way more affordable.
- You have the option to link out after the ad runs with a call to action, turning it from a passive ad to an active one.
- Above all other things, the best part of YouTube TrueView is that you only spend money when someone actually opts-in to watching your ad. If they don’t want to watch it, you don’t pay and you still get a short time of free branding in before they can click that skip ad button!