Facebook’s 200+ million active U.S. users makes it one of the best sources of new real estate leads. Because 90% of Facebook’s users use mobile devices – and more than half only access it via mobile – agents need a mobile-friendly Facebook lead generation strategy. According to Market Leader, Facebook...

Holiday house bugs are here!

No, we’re not talking about the kind that require an exterminator. The Coldwell Banker bug – the little house logo with CB in it – is available in three seasonal options for the fourth quarter for your use on social media. They're the perfect size for your profile image,...
As summer fades to autumn, update your social media pages with our new fall and winter Facebook and Twitter covers. In addition to seasonal images, you'll find engaging photos of families, pets, home interiors and exteriors, and seasonal photos. Visit AgentNet through the NRT Gateway and find these new covers and...
Re-using content on social media is not a death sentence for your profiles. You can take your previously used content and refresh it to use again. You can turn quotes or positive reviews into images or re-word tweets about media coverage to make it new again. Don’t feel stuck because...
Engage your followers on your social media channels with video. Take a look at how you can improve your social media marketing efforts by hitting record. Flying High: Capture your listings from the sky! Drone videos can show off the entire property from top to...
In real estate, social media can be a great platform for extending the reach of your marketing and networking. Bear in mind, however, that your online identity reflects upon your professional reputation – so please think before you post. Here are a few social media best practices: Keep personal...
At RGX during Gen Blue, Realogy (parent company of NRT), unveiled Social Ad Engine, a powerful new DIY social media advertising resource designed to help agents save time and sell more listings. To kick off this new program, Realogy held a daily drawing for free advertising coupons that was open...
One of the most frequent questions we hear from agents is, “How do I market properties on social media and online?” As part of our ongoing effort to provide agents with the best tools for their business, we will begin pilot testing an exciting new program with Adwerx that...
There are hundreds of trends predicted to impact social media marketing in 2020, but we want to share those that may impact your real estate business most. Check out these trends and how you can use them to your advantage. Instagram will remove likes Surprisingly, many influencers are not upset that...
It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads.  Click here for more details.